Did you know that inbound leads, such as search optimization, cost 61% less than outbound leads? Search engine optimization is an effective way to market online, and it can lead to a significant increase in web traffic. Since Google receives nearly 70% of the search engine market share, you must utilize several SEO strategies in order to improve the Google rankings of your website.
1. Content creation. This strategy involves creating keyword-rich blogs that are used to rank your website higher as an organic link. This is important because 70-80% of internet users only click on organic links, and 75% of users never look past the first page of search results. Sinc
Imagine your business as a lawn that needs constant maintenance. You know how hard it is to keep up the mowing, the clipping and the watering, but your customers always appreciate the effort you put in. At least, that is what they tell you.
It is time to step into the 21st century and allow the top Internet marketing tools to do your yard work for you. Can you picture your link high up in the search engine rankings? Here are five ways the top online tools can help you get there:
1. Always searching, never satisfied
About 92 percent of adults who use the web perform at least one search every day. That adds up to around 100 billion searches conducted per month around the globe. It is not just Google, either; Yahoo!, Bing and AOL all account for smaller
Over the past decade or so, the word Google has been daily on the lips of nearly every internet user in the world. The internet giant that owns nearly 70 percent of the total search engine market share acts somewhat as the gatekeeper of the web.
So, it comes as no surprise that the craft of search engine optimization (SEO) marketing depends entirely upon the algorithm that Google operates on, which changes every couple of years or so. Online marketing techniques such as SEO work by analyzing this algorithm, and figuring out the best way to improve the search engine ranking of a given website.
Between 70 and 80 percent of search engine users completely ignore
While most people know that Seo tools are important for increasing Google rankings, many do not know that the king of search engines that they aim to please had humble beginnings for its PageRank algorithm, which was tested on ten hard drives in a housing that was created from LEGOs. Google is certainly quirky and continues to demonstrate that today since their headquarters is mowed by goats instead of lawnmowers, but their fundamental importance on the internet cannot be denied since they hold about two thirds of the market share against all other search engines and have SEO tools aimed at them left and right because of it. Overall, this means that SEO marketing has a huge merit in terms of both short and long term growth.
Whether to help your search engine rankings on Google or any other search engine, you can bet that SEO tools are important in order to make this happen. Furthermore, the organic click through from search engines brings in a quarter higher conversion rates that an equal click through from PPC advertising which means that you need to use SEO tools to further your marketing campaign before you use anything else. Doing so will help you find the right way to market your business.
Of course, you should not count out other ideas such as PPC, social media, or email marketing. Every one of these ideas holds a great amount of promise to the success of an overall internet marketing campaign. You would do well to find a marketing firm that is well versed in many different types of concepts so that you can have a widespread program. This will help you to ultimately reach your goals much faster than you would have any other way.
Like with any other marketing concepts, online campaigns require tweaking and maintenance. Fortunately, top professionals can provide this as well. When you use their skills to your advantage, you will find it far easier to keep your program functioning at maximum capacity over time. This will of course translate into a steadily growing stream of more customers and higher sales.
At the end of the day, you need online marketing to thrive, even if you are getting by without it. There is no type of business on the market today that could not stand to benefit from such ideas. Once you are set on an internet marketing campaign, you will see these benefits for yourself as well.
Do you know around how many internet users pay no attention to the sponsored links that Google provides? Somewhere around 80 percent. But that does not mean that search engines do not matter. Online marketing is essential and 92 percent of adults who go online in the United States make one search online every year. Around 100 billion searches are made every single month and over 88 percent of US users from age 14 and up will browse and research products online in 2012. It is something in the order of 65 percent of mobile Internet users who rely on their smartphones in order to find a local business.
Google rankings, also known as search engine rankings, can greatly improve the presence of a business online. Many people do not realize how much search engine rankings matter, but they can get a sense of their influence by paying attention to their own search engine habits. The reason why search engine rankings are so important is because people rarely go to the second page whenever they search the internet.
Most people will just click on the first search that is generated organically. If it is the company’s name that they are searching for, this might not matter. But search engine rankings are more important once one gets down to the kind of services that the company provides. For instance, if you are a carpentry business, you are going to want to have a search engine ranking that will move you up toward the top of listing. And it is for this reason that these varieties of search engine rankings are so important.
They will probably continue to have a large influence on the ways that people search the internet for the foreseeable future and it is for this reason that search engine rankings matter so much. They are not the only type of marketing that matters, but they are probably the most underrated. Nothing can improve the quality of a business like having good search engine rankings can.