There is No Free Lunch When it Comes to Search Engine Rankings!

Written by Website Development on. Posted in Internet marketing, Search, Seo reporting

Search engines

Did you know that 92 percent of adults in the United States use search engines like Google or Yahoo at least once a day? Search engine rankings are extremely important in determining online business success. Most people do not scroll past the first page of their organic search results. This means that if your site does not show up on page one, very few people will find you online.

Of all of the search engines, Google is the most important in regards to online marketing. This is because Google accounts for somewhere between 65 and 70 percent of the entire search engines market share. Without high Google rankings, your chance of capturing online users is slim to none.

Another key element to increasing search engines rankings is to make sure that your website is optimized across multiple platforms and devices. After all, 65 percent of mobile web users either browse for or make purchases online using their tablet or smartphone. If your website is not easily navigable on those devices, you will be missing out on sales. In the current competitive online market, losing sales is not something you can afford.

Almost 90 percent web users in the United States who are least 14 years of age conducted online research about products in 2012. About 40 percent of those followed up their initial research on social media by requesting further information before making a purchase. Unfortunately, many users who contact companies via social media never receive a response, making it far less likely that those users will become customers. An important aspect of increasing search engines rankings is proper follow through in regards to customer communication. Luckily, there are SEO tools available to make generating these responses easier and less time consuming.

57 percent of all B2B marketers report that SEO is largely responsible for lead generation. Good SEO will increase the popularity of your website with search engines, making it much easier for users to find you. Using SEO to drive users of search engines to your website is an excellent way of generating online sales.

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