Over the past decade or so, the word Google has been daily on the lips of nearly every internet user in the world. The internet giant that owns nearly 70 percent of the total search engine market share acts somewhat as the gatekeeper of the web.
So, it comes as no surprise that the craft of search engine optimization (SEO) marketing depends entirely upon the algorithm that Google operates on, which changes every couple of years or so. Online marketing techniques such as SEO work by analyzing this algorithm, and figuring out the best way to improve the search engine ranking of a given website.
Between 70 and 80 percent of search engine users completely ignore