Over the past decade or so, the word Google has been daily on the lips of nearly every internet user in the world. The internet giant that owns nearly 70 percent of the total search engine market share acts somewhat as the gatekeeper of the web.
So, it comes as no surprise that the craft of search engine optimization (SEO) marketing depends entirely upon the algorithm that Google operates on, which changes every couple of years or so. Online marketing techniques such as SEO work by analyzing this algorithm, and figuring out the best way to improve the search engine ranking of a given website.
Between 70 and 80 percent of search engine users completely ignore
It might interest you to know Google’s very first “doodle” was during 1998. The doodle was a Burning Man, which is a famous festival that takes place in Nevada. The cofounders of Google actually posted this doodle to alert the office of their whereabouts. By the time February 29, 2009 rolled around, Google made its very first tweet. The tweet was in binary code, which stood for “I’m feeling lucky.” Google grabs the largest piece of the pie in the search engine industry and website owners must outsource Seo to increase their Google rankings. Most new website owners have no clue SEO is the foundation for internet marketing.
Recent studies show 75 percent of search engine users never spend time going past the first page of their search results. This means the majority of customers generated from search engines come from organic links on the first page of search queries. Gaining an organic position on the first page of search engines like Google is a process that requires the proper SEO techniques. Hiring and online marketing firm is your best option for tackling the competition on the web. There is no way a single person can keep up with teams of writers, link builders and PPC campaign managers employed by marketing firms.
Inbound leads are more cost effective than outbound leads are. Search engine optimization is an inbound lead that cost 61 percent less on average than outbound leads. Therefore, SEO is the most cost effective way for producing awareness for your business. More than half of search engine users will research a product or service in search engines before they buy anything. Only 24 percent go directly to a company’s website without spending time researching in search engines. More information about how to handle SEO is in marketing forums and blogs.