Over the past decade or so, the word Google has been daily on the lips of nearly every internet user in the world. The internet giant that owns nearly 70 percent of the total search engine market share acts somewhat as the gatekeeper of the web.
So, it comes as no surprise that the craft of search engine optimization (SEO) marketing depends entirely upon the algorithm that Google operates on, which changes every couple of years or so. Online marketing techniques such as SEO work by analyzing this algorithm, and figuring out the best way to improve the search engine ranking of a given website.
Between 70 and 80 percent of search engine users completely ignore sponsored results, and click on organic links instead. But, since the overwhelming majority of these search engine users also do not click past the first page of search engine results, creating superb SEO content that will drive a website closer to the top of the first page of organic results is imperative for lead generation.
57 percent of B2B marketers cite Seo as having the largest influence on lead generation. Logically, the marketing strategy is sound. If your website is one of the first search results on Google, it will be seen by more users, so it will be more likely to be clicked on, therefore more leads can be generated.
Along with SEO marketing targeted on Google, a complete internet marketing network operates on multiple online venues. Over 88 percent of internet users aged 14 and up researched a product online in 2012, and around 40 percent of them went onto inquire into more information with companies on social media websites. Knowing this, marketers are able to predict how successful a social media marketing campaign may be.
The truth of the matter is that social media marketing is more effective once an SEO campaign has been successful. This is due to the fact that people have to find your website first, building brand reputation, then they will want to follow up with the company on sites such as Facebook and Twitter.
Mobile devices must also be taken into consideration when building an online marketing network. You must also optimize your website positioning on Google for your mobile site. This is becoming especially crucial, since it has been projected that by 2014, devices like smartphones and tablets will overtake desktop computers as far as the amount of internet usage is concerned.
Outsourcing to an internet marketing firm could wind up doubling your revenue in the next year by making your presence stronger on Google. Every great company finds themselves outsourcing some sort of service, even Google. Google outsources lawn mowing services to a grazing company. You read right, they rent goats to mow their lawn for them. The decision to outsource SEO services is a potentially lucrative one.