Did you know that inbound leads, such as search optimization, cost 61% less than outbound leads? Search engine optimization is an effective way to market online, and it can lead to a significant increase in web traffic. Since Google receives nearly 70% of the search engine market share, you must utilize several SEO strategies in order to improve the Google rankings of your website.
1. Content creation. This strategy involves creating keyword-rich blogs that are used to rank your website higher as an organic link. This is important because 70-80% of internet users only click on organic links, and 75% of users never look past the first page of search results. Since businesses that blog have 434% more indexed pages that result in more leads, content creation is an effective way to receive more traffic.
2. Mobile web design. Your website should not only work flawlessly on desktop computers, but it must also be compatible with all mobile devices, as well. This is because 65% of mobile users utilize their devices to find local businesses or make purchases. By designing your website to be clear, organized, and user-friendly, mobile users will have an easier time navigating through your website.
3. Social media marketing. Social media marketing is an effective way to improve the online visibility of your website. In addition, social media marketing can greatly enhance the reputation of your business. Since 90% of adults who are online use social media extensively, you must maintain a significant presence on social media sites.
In order to improve the Google rankings of your website, several SEO strategies must be implemented. Content creation, mobile web design, and social media marketing will all help accomplish this goal. By utilizing them, your website will be able to attract a substantial amount of web traffic.