Imagine your business as a lawn that needs constant maintenance. You know how hard it is to keep up the mowing, the clipping and the watering, but your customers always appreciate the effort you put in. At least, that is what they tell you.
It is time to step into the 21st century and allow the top Internet marketing tools to do your yard work for you. Can you picture your link high up in the search engine rankings? Here are five ways the top online tools can help you get there:
1. Always searching, never satisfied
About 92 percent of adults who use the web perform at least one search every day. That adds up to around 100 billion searches conducted per month around the globe. It is not just Google, either; Yahoo!, Bing and AOL all account for smaller percentages of the search engine market, too. But what does this mean for a business trying to find its footing on the web?
2. In the front-page spotlight
Customers want to find relevant results, and you want to be discovered online. It is a perfect win-win situation! When your information tops the search engine rankings, you afford yourself massive opportunities to be seen by potential customers from all across the Internet. This is one of the top online marketing aspects to pursue because of what it translates to.
3. Optimizing your searches
To get a top spot in the search engine rankings, you will need some serious help. This is where search engine optimization, a potent Internet marketing tool, can assist. Hire a good SEO company to generate content for you, then see that content help boost your search engine ranking. The more it gets boosted, the more chances you have to be discovered. Plus, 57 percent of business-to-business marketers say SEO has the biggest influence when it comes to lead generation.
4. Going mobile
Data shows that over 70 million users are now shopping online via a mobile device. Smartphones and tablets are now making Google and other searches more portable than ever, and you want to be there with your business, too. Having a good search engine ranking is paramount, but you want to make sure your potential customers can actually visit your site on the mobile devices, too. Opt for mobile-friendly web design to see your traffic take off.
5. Blog the night away
Companies that blog regularly have 434 percent more indexed pages in the Google search engine ranking. That means more avenues for business, plain and simple. Blogging is a great way to keep your customers informed about your new services in addition to allowing them to get to know the real people behind the scenes. Remember the power of the blog.